Targeting Messages by Group and Event Audience

Why targeting matters

When every message goes to everyone, members quickly start ignoring communications that aren't relevant to them. Targeted messaging means committee members get committee updates, volunteers get volunteer briefings, and event attendees get event-specific reminders — and no one gets flooded with messages that don't apply to them.

Group-based targeting

Groups are persistent collections of members that you define — typically based on role, team, location, or function. Examples include committees, departments, volunteer teams, or regional chapters. Once a member is in a group, any message targeted at that group reaches them automatically.

• Create groups that mirror your real-world structure
• Add and remove members as their roles change
• Send group-targeted messages from the compose screen
• Groups persist between messages and events

Event audience targeting

Events are time-bounded — a meeting, training session, or function. When you create an event, you build its audience: either specific members, a group, or all org members. Messages targeted at an event reach exactly that audience. This is ideal for last-minute changes, pre-event reminders, and post-event follow-ups.

Combining groups and events

You can use groups to build event audiences quickly. For example, create a 'Volunteers' group, then use that group as the audience for your weekend event. Any message sent to the event audience will reach exactly those volunteers — no manual list-building required.

Delivery tracking

A good broadcast system tracks delivery per recipient. You can see who received a message, when, and via which channel. This is especially useful for compliance-sensitive communications where you need to demonstrate that information reached specific people.